Work

Obeo Mid-Atlantic Advertising

A Re-Introduction - 2009

Obeo Mid-Atlantic sought to re-engage with its customer base of real estate agents, brokers and developers after the recession of 2008. Our task was to strategize a direct marketing effort to introduce the service offering which highlighted key benefits and called the audience to action. Adhering to national branding was key, while maintaining personable as the local service provider in the Mid-Atlantic region.