Rafet's Hairmasters Advertisement
We are the Hair Masters - 2009
A salon with a storied past. Founded in the mid 1970's by Rafet Gurbuz, a master stylist with a deep passion for his craft. Rafet's Hairmasters became a staple in the greater Baltimore/Washington, D.C. metro region. Specifically in Columbia where the salon nutured the talents of many up and coming talented stylists, launching dozens of successful careers while serving the community.
In crafting this advertisement for the original and flagship salon in 2009, the focus was on making the statement that Rafet's reputation speaks loudly, even in complete silence. The statement, "We are the hair masters", strikes a tone supported by the submissive silence in the art. All we see is professional, precise styling of the model. The produced work led to an increase in awareness of the salon's presence at The Mall in Columbia through a unique creative approach.