California North Skincare Advertising

Visualizing the process - 2015

As fluid of a concept as product development is, communicating updates and usage is just as constant. California North, a San Francisco Bay Area based skin care brand, needed a fresh voice to communicate significant updates to a series of products. Branding, visuals and copy-all working in harmony to create excitement. Each visual was delivered digitally as well as in print form to supplement the products, serving as on-shelf branding. The resulting works enhanced product understanding, improving sales both in person and online.

 

California North Product Highlights 2015

 

California North Product Highlights 2015

 

California North Product Highlights 2015

 

California North Product Highlights 2015

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