California North Skincare Advertising

As fluid of a concept as product development is, communicating updates and usage is just as constant. California North, a San Francisco Bay Area based skin care brand, needed a fresh voice to communicate significant updates to a series of products. Branding, visuals and copy-all working in harmony to create excitement. Each visual was delivered digitally as well as in print form to supplement the products, serving as on-shelf branding. The resulting works enhanced product understanding, improving sales both in person and online.