Work

California North Skincare Identity

Modern Modification - 2020

Founded in 1990, California North Skincare is a brand that embodies the essence of NorCal. In this 2020 rework of branding, the emphasis was to sharpen up the visual in a manner that both relaxes the eye and evokes a distinct feeling of style. Crisp and modern as well as laid back and true to the brand's roots.