Work

California North Skincare Advertising

It's Not Smoke and Mirrors - 2018

It's not smoke and mirrors. It's Action Moisturizer, in action. To dramatize the subject of my ad, I went with sharp copy and visuals that draw the reader in on a playful premise to make a strong point. The campaign includes versions run split to a male and female audience, both unique to their interests based on targeted media. On a tighter budget, I photographed and featured Aybar Creative associates hands before and after application.