California North Skincare Web Design

The challenge faced, how to portray the experience the brand creates in person to online. As the third major redesign of California North's Flagship USA website, we were tasked with communicating the experience of using the products the brand creates. Additionally taking into account usability, functionality and maximizing sales without sacrificing the customer experience. Our design took a soft approach to all of the above by giving the customer a crisp palette to absorb, with a simple sales process eliminating as many steps as possible. Bold visuals bring California North products to life, creating excitement while portraying usage in process or the after effects of usage. The resulting creative along with a full-scope customer aquisition and retion promotional strategy increased year over year revenue significantly.