Work

lookingLAVISH Identity

Creating An Identity - 2010

An online retailer of unique beauty products ranging from consumer focused at-home treatments to professional salon caliber tools; lookingLAVISH tasked us with creating a fresh branding concept to roll out their e-commerce operation. After much experimentation, we developed a unique play on words in a lively color palette with a sharp, yet soft, sudsy feel- perfectly resonating with their audience.